An excellent manufacturing blog has the strength to leverage both your traffic and leads. In fact, many leading industrial suppliers actively publish content on their blog to attract a relevant audience by simply reflecting expertise in their niche.
A blog can be the foundation of your industrial content marketing strategy. Therefore, if you feel that your blog doesn’t have the potential to generate positive outcomes, maybe it’s time you go back to it and revamp your strategy.
In order to establish an excellent manufacturing blog, you first have to understand what you plan on achieving through these blogs. Once that is done, you can use the following tips to make your manufacturing blog worthwhile.
Basic SEO is Essential to Leverage your Manufacturing Blog
To be honest, search engine optimization is a vast technical strategy that is filled with disciplines and continuously changing guidelines. SEO experts are always on edge due to Google’s habit of introducing new algorithms which impact all their previous efforts most of the time.
Now, we don’t really expect bloggers to keep up with all the updates and become an expert SEO – after all, you’ve got a lot more to worry about already. However, there are a few SEO basics that have proven to be effective and will surely help you improve your blog. To start off, you have to ensure that your keyword placement is enough for Google crawlers to give you preference when it comes to ranking. Apart from that, the uniqueness and quality of your content can also boost your rank.
Make Sure You Use a Strong Word Count
If you think that blogs of around 300 words are enough to establish your manufacturing blog, then maybe it’s time that you face the truth. Content below 300 words is titled as “thin content” by Google and is terrible for SEO. In fact, Google can even penalize your site for such activity. Does that mean that a 350-word article will do the trick? No, it won’t!
If you want to get ranked anywhere on the top ten positions on Google, the longer your content is, the greater the chance of it getting ranked higher. A study revealed that the average word count of a Google first page result is 1,890. To support this research, Neil Patel, a digital marketing expert, stated, “Longer posts usually perform better on every level”.
I’m pretty sure now you know what the word count of your next blog should be.
Create Engaging Blog Titles and Headings
Your blog title is one of the most critical elements of the content you publish. You can consider it as the first impression users will have after reading your title – and remember, the impression is also always the last!
Your title is the first thing both search engine bots and users see. Therefore, it’s crucial for your SEO practice that you add your focus keywords into the title smartly.
Once you are done with your title, your next focus should be on your headings. You have to make sure that you utilize your heading tags properly to break up the topics in your blog. These intervals enhance the readability of the blog and are great for SEO. In addition, you should also fit your targeted keywords in these heading where ever you can naturally.
Internal and External Links Enhance the Quality of your Blog
Links are vital in a blog and serve various purposes. Links are used to provide statistical data, help readers understand terms better, connect similar blogs, and lead potential prospects to dedicated conversion pages. In addition, links also assist in improving SEO of both the website and specific page. Here are a few guidelines to follow while using links in your manufacturing blog.
Adequate Number of Internal Links
Include internal links in your content to connect other relevant pages or blogs. You can also link your videos, eBooks, or even a relevant Infographics to add authority to the blog. However, avoid flooding the page with internal links. Too many will simply look unprofessional and salesy.
It’s essential to cite resources from where you acquire important stats and data. However, make sure you link to high-authority websites that don’t have a high spam score. External links will affect both the quality and authority of your blog. One thing that you should remember is that such links take your users away from your page. – So be careful with the number of links you use.
Make sure All links Open on a New Window
This strategy will help keep visitors on your page as well as allow them to view a separate page on a new browser window. This move will also help to keep your bounce rate low.
Use Visual Content
“A picture is worth a thousand words”. When it comes to your blog, this saying is 100% correct.
One featured image on a page isn’t enough to entertain your audience. You have to use more visual content to enhance the quality and readability of your manufacturing blog. In a study, it was stated that blogs with images receive 94% more views. This clearly indicates that you should include images, Infographics and even Gifs to make your content more appealing.
However, you have to make sure that all your images are of high-quality. Other than that, images do take up more space on your page. So if you don’t want page speed to fall, ignore PNG format pictures and use JPEG ones. Also, to avoid breaking any online copyright policy, mention the source of the image you use. If you don’t want to do that, you could design your own visual content or download stock images.
Maintain a Frequency to Updating Your Blogs
Creating a blog is simple. However, maintaining and updating it is a real challenge. There are countless manufacturing blogs that are left online to collect dust instead of leads. – And I feel sorry for the opportunities these businesses are missing out on.
You, on the other hand, can change that by maintaining a frequent pattern of publishing fresh content or updating the old one. You could stick to publishing two to three blogs a week maintaining a habit of introducing a new one every day after another. That way, your audience will know when to expect a new blog from you. In addition, market trends change every now and then. Therefore, you have to update all the older blogs so that they don’t lose life or importance online.
A CTA to Close the Blog
A call-to-action can be in the form of a button, image or simply text. CTAs usually lead to a dedicated landing page that can be used by visitors to either buy a product, download something, or simply contact you to discuss future offers. You are free to place a CTA throughout your content. However, don’t cross the line by being over promotional as both Google and your visitors will dislike it. You can drop a CTA in the middle of your blog and also close the article with one in the end. That way, you’ll be able to convert your audience without irritating them in any way.
A Quality Control Checklist is Crucial to Set Things Right
You’d never dispatch a product without checking its quality. Well, you have to go with the same approach with your blogs. Before pressing the ‘Publish’ button, ensure that all measures have been taken to maintain quality.
To make your life easier, all you need is a quality control checklist. All blogs that go through this list will be fit for your audience in generating both leads and traffic. Here are a few basic points that should be on your blog quality checklist:
- Is your blog long enough?
- Did you use spell check?
- Does your title include your focus keyword?
- Does your blog have enough quality images?
- Do your images have an alt text?
- Did you check all links to make sure they aren’t broken?
- Have you set all links to open on a new window?
- Are all your subheadings consistent and correct?
- Does your blog have an attractive call-to-action (CTA)?
Though you are free to add more questions in your checklist, the ones mentioned above are enough to get your going.
A manufacturing blog is crucial for all online platforms trying to get a grip on generating traffic and quality leads. Content can help you grow your online presence as well as reveal your expertise in your specific industry. However, in order to achieve your objectives, you have to make your blog effective. All the power tips mentioned above are crucial to enhance the quality and life of your blog and make it effective online.