When it comes to cold emails, there are many different factors that can affect your clickthrough rate (CTR).
From the subject line to the call to action (CTA), every element of an email affects how many recipients land on your website or landing page.
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What Is An Email Click-through Rate (CTR)?
Basically, email CTR is the number of people who clicked on the link in the body of the email divided by the total number of email recipients.
Divide the number of clicks by the number of emails sent to get your email clickthrough rate.
What Is The CTR Of Cold Email?
In email marketing, the click-through rate is the percentage of people who click on a link in an email.
Email marketers use the term “click” to refer to the process of sending mass emails with a link to their website or landing page in anticipation of the recipient clicking and converting.
According to one study, targeted cold emails can get a 15-25% response rate.
Therefore, a cold email CTR of more than 0.25% is considered good (at least 25 out of every 100 email recipients will click on the link),
But the average click-through rate for cold emails is much lower.
In fact, according to HubSpot’s 2018 Inbound Status Report, the average click-through rate on cold emails is only 0.03%.
With that in mind, here are seven steps you can take to increase your CTR and get more people to click on your cold emails:
1) Write An Interesting Subject Line To Open Your Email.
Your subject line should be attractive to get your email noticed and opened.
The subject line is one of the most important things when it comes to getting recipients to open your email. If no one opens your email, they won’t have access to your website or landing page.
To write a compelling subject line, start by thinking about what makes you open an email.
2) Minutes: Email Only The Right People
One of the most important things you can do to increase your CTR is to segment your listings.
By sending targeted and relevant emails to smaller audiences, you’ll be more likely to get them to click.
You should organize your list by category and send cold emails.
To segment your list for cold emails, follow these tips:
- Use data from past interactions to segment your list. Consider things like whether someone has interacted with your email before, what kind of content they tend to click on, and more.
- View additional demographic information such as job title, location, company size, and more.
- Think about what type of message or offer is most relevant to each segment.
- Try different parts to find the best one.
3) Use Preheaders To Your Advantage
Headlines are short pieces of text that appear after your subject line in most email clients. Although they may seem like small details, they can have a big impact on your CTR. Always use pre-headers in your email campaigns. This is because headers give recipients a quick preview of your email content and can be a valuable way to get them to click.
So if you haven’t used keywords in your cold emails, now is the time to start.
4) Optimize Your Email For Mobile Devices
If you’re writing a cold email, keep in mind that most recipients will be reading it on their mobile devices. So, if you want to increase your CTR, you must optimize your email for mobile devices. Here are some tips:
- Your subject line should be short and to the point.
- Use big, easy-to-click buttons for your CTA.
- Design your email well to look good on any screen size.
- Don’t use too much text or images.
Follow these tips to make sure your email is user-friendly.
5) Add A Clickable HTML Button To Your Email
When it comes to CTR, every little bit counts.
One small change you can make that can make a big difference is to use HTML buttons instead of image buttons as calls to action. Companies like Tradekey.com make sure to add clickable buttons in their email. The reasons are as follows:
- The HTML button will be integrated into the rest of your email content and will not be detected by others.
- The image button, on the other hand, sticks out like a sore thumb and is easy to ignore.
- HTML buttons are also more common than image buttons. You can change the color, size, and text of the HTML button to match your logo or the message you want to send.
- With the image button, you’re stuck with whatever image you were using before.
So you have to click on the HTML button for the CTA. It’s a small change that can make a big difference.
