Normally, in most supplier-distributor partnership, teams maintain a professional working relationship with their dealers, which turns out to be quite formal. However, such formality can hurt the level of trust and communication required to establish a long-term supplier-distributor relationship.
To make the most ideal association, suppliers should seek individual connections for direction. Correspondence, obligation and tolerance are aspects by and large esteemed uniquely as far as close to home connections, yet acquisition groups can apply these equivalent instruments to strengthen their bond with distributors. Maintaining relationships is a good tactic that all organizations should follow. Here are a few crucial tips to help you maintain your supplier-distributor relationship.
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Don’t Play the Blame Game
Pointing fingers is only going to ruin your relationship with your B2B buyers. While resolving a conflict or dispute, B2B suppliers should distribute blame on all sides. It’s pretty easy to throw all the blame on your distributor and destroy your relationship. Communication is a crucial aspect of such scenarios. Talk it out in a meeting and accept your mistakes. Look at the situation from both sides and instead of chatting about the problem, suggest a reasonable solution. By making an effort to understand each other and reaching a resolution, you can improve your relationship and enjoy future conversions.
Transparency through Technology is a Must!
Trust is a crucial element in every relationship. Also, the best way to build trust with your distributor is by being transparent. By utilizing a well-organized and stable record system, both parties will have access to data. Therefore, you won’t have to request for any information ever. This saves a lot of time as both parties don’t have to spend time on making calls and re-recording each thing. By having access to a platform, the supplier and distributor can simply log in and get the data they need. With the help of technology, many other everyday business tasks are also simplified.
For example, with the help of a platform, your clients, can reorder supplies and even request for a renewal of their contract. Technological development also reduces the risk of errors and establishes a reliable platform for both parties.
Remember, You Aren’t the Only Supplier
Just because a distributor is connected with you for years, it doesn’t mean that they won’t contact one of your competitors. B2B competition is on the rise, and a price war can quickly destroy many supplier-distributor relationships. Therefore, you always have to be at the top of your game.
On the other hand, a distributor should also understand that their supplier is probably working with many clients. Therefore, if they ever fail to satisfy your demands by a small margin, you can excuse the error instead of destroying a long-term business relation with them.
To ensure both parties maintain the relationship, you can hire a communication expert to reduce the gap. That specific individual will be responsible for staying in touch with their respective supplier or distributor.
Establish Consistent and Quality Communication Channels
Communication is essential to maintain a healthy relationship with anyone. Correspondence is the way into any stable relationship, and it’s a valid statement to remember this when managing distributors. Communication will establish clarity on the two sides of the channel and counteract gaps, as off base stock check or missing buy orders. Having the correct channels set up that permit both inside and outer groups to rapidly convey and share reports and other data will help encourage a progressively straightforward, even-sided discussion.
Therefore, all suppliers and distributors should maintain a habit of communicating with each other. You can choose to make a call, send an email or even organize meetings at each other’s office to discuss future business opportunities.
In order to maintain a healthy supplier-distributor relationship, both entities have to try their level best. All the tips mentioned above are helpful in improving your relationship with your dealer. However, you also have to focus on being honest at all times. If you fail to maintain your connection, it can lead to a significant loss to your business.