WhatsApp Business is a free app with a variety of features for businesses of all sizes. By saving time to organize your conversations, using a WhatsApp business account means creating a seamless shopping experience for your users.
Along with the WhatsApp chatbot, WhatsApp Business is a powerful business tool. Due to the many new features that the platform continues to release, WhatsApp is becoming a huge market, especially in remote areas. Even if you don’t plan to create a WhatsApp chatbot, you can use many of the great features of WhatsApp for business.
Let’s take a closer look at the features of the WhatsApp Business app that you might like as much as we do:
Table of Contents
1. Business Profile
Create a business profile with information useful to your customers, such as your address, business details, email address, and website. Business accounts help brands gain user loyalty. A company profile gives the company a recognizable “face” and identity. To place the “Verified” badge next to your business name, WhatsApp must confirm that this is a verified business account.
2. Respond Quickly
These are general messages that answer frequently asked questions. Quick Reply allows you to save and use frequently sent messages so that you can respond to frequently asked questions immediately. Just press “/” on the keyboard to select a quick reply and send it.
3. Automatic Greeting Message
WhatsApp for business helps you to create a greeting message that users will receive and start a conversation with your business after 14 days of inactivity. By sending instant messages, you can welcome and introduce your company to new prospects without delay and waiting time.
4. Setting Away Message
A holiday message is like a greeting message. They send a custom message to people who try to contact the company when you stop working. You can write custom messages or send your work hours. You can set them to work at a time of your choosing.
To set up outgoing messages: Settings > Business settings > Outgoing messages > “Enable outgoing messages”.
From here you can also edit the message out of the schedule when you want to send it. You can choose from regular, scheduled, or after-hours delivery.
5. Label Contacts
Businesses can organize their contacts and organize them with tags for easy access. In this way, you can easily search your contacts and groups and organize them.
To add a label to a new contact: Click the menu button on the customer chat page > select a label and save.
6. Get Statistics
WhatsApp for Business allows you to access important metrics such as the number of messages sent, delivered, and read.
7. Catalog And Collection
Another good feature for your business like Tradekey.com is – Catalog.
Catalogs allow your company to display your products so that people can easily browse and view the products they are interested in and want to buy. With a catalog, you don’t have to send each item, price and description individually like before. Now, they are all gathered on your WhatsApp page and you don’t need to redirect customers to a website or another place.
For each item in the catalog, you can add information including price, description, and product code. It’s easier for your customers to request anything individually or visit the WhatsApp website.
In October 2021, WhatsApp added favorites to make shopping easier. They will act as security, collecting things in business accounts. Users can navigate directly to the category they are looking for without scrolling through the entire product list.
Once added, you can freely modify the collection as a function to update the information.
8. Interactive Business Messages
This type of message allows you to add social buttons to other people who engage with your message. These buttons can be of 2 types:
– CTA: By clicking this button, the user will be redirected to a web page or call
– Quick answer: allows users to answer with predefined options without manually entering answers
Generally speaking, interactive buttons are great for a smooth customer journey and customer experience (CX). First, what your users need to do is easy to understand.
This can be confusing for users.
Should he answer this number? Or enter “Where to Order”? If the user enters something else, the bot will not understand and the person can leave the conversation.
Second, using quick responses is visually appealing and fast for customers. He clicked on the correct answer and went to the next question. No typing = less effort = better customer experience.
