With the help of technological advancement, everything is moving at a faster pace. If we talk about B2B marketers, then innovations in technology have given them better opportunities, along with challenges. On one side, marketers are much closer to their target audience. However, it has become pretty challenging to maintain a strong brand image. One poor or bad review published online can hurt your brand’s reputation significantly. Wondering how? Here are few ways bad reviews are a threat to your brand’s online presence.
Table of Contents
1. Drop-in Lead Generation
B2B customers have grown smart. Due to the rising competition between companies, it has become challenging for consumers to choose. Therefore, they look for brands that offer value, solution and have many positive online reviews. Just because you are listed on a leading online B2B marketplace, it doesn’t mean that all potential prospects will trust you. You’ll have to make an extra effort and request your loyal B2B buyers to publish reviews of your services and products. These reviews are what will boost both your lead generation and brand’s reputation.
2. Social Media Awareness
In the modern B2B environment, social media platforms play a significant role in helping businesses connect with their target audience. In addition, your business profile on social platforms can be considered your identity. That means bad reviews on your social media business pages can destroy your brand’s image in the market. A loss of one customer could mean a loss of many more that follow such reviews. In order to assure that you stay safe from bad reviews, maintain a friendly and engaging attitude with your social followers. Share content and connect with your viewers to establish a healthy relationship with them.
3. Drop-in SEO Ranking
The primary objective of every B2B digital marketer is always to get their website ranked on the first position on SERPs. The importance of online reviews can be seen considering the fact that Google ranks reviews. That means bad reviews can lead your rank to drop significantly. On the other hand, if such a situation occurs, then it can become a challenge to get your website back on its previous rank or even get it a higher position this time.
4. Third-Party Review Sites
Regularly, consumers nowadays go to third-party websites to buy products. These websites publish detailed reviews of products and services. These reviews can become the reason for you to get your next sale, or even lose the client. Therefore, we advise that you keep a close eye on such review sites that cover businesses that fall under your industry. If you notice poor reviews from a lot of websites, then you should start looking for a solution to counter such a hazard.
5. Destruction of Your Brand’s Reputation
Your brand’s image and reputation are one of the most important objectives of any venture. In fact, every single employee associated with an organization tries to give their 100% simply to improve their business’s reputation in the market.
Reviews can play a significant role in making your brand’s reputation and even destroying it. Therefore, it’s crucial for marketers to keep a close eye on all the reviews posted online. In addition, you’ll come across many people who’ll advise you to publish fake positive reviews to improve your brand’s reputation. Though this strategy may seem like an easy way out, it won’t be long before people actually see the difference between real and fake reviews.
Bad reviews are a nightmare and the last thing a business could wish for. However, some individuals just have a habit of complaining about every brand. You should never let that stop you from satisfying your loyal clients. Eventually, your quality services will be appreciated, and you’ll also have more 5-start reviews than poor feedback.