The modern B2B marketing environment is always on the move – tactics, technology and trends are never stagnant.
That’s why you should make sure that your B2B company doesn’t fall behind in utilizing the latest and hottest social media marketing techniques. However, how could you be sure that you are still in the race?
An excellent way to stay up-to-date on all present marketing trends is by keeping a close eye on the latest marketing statistics. Regardless of which B2B digital marketing technique you are using, if you don’t keep track of market insights, your competitors will edge past you in no time. Today, we’ll be highlighting a few B2B social media marketing stats that you should go through before running your next SMM campaign.
There are currently over 3.2 billion social media users in the world. Therefore, it’s essential to know which social media channels have become a crucial part of your market for success. All the social media marketing stats mentioned below indicate how B2B companies are expanding their reach and promoting their brand and product through various leading social media platforms.